DM Pro is top merchandiser

Dominion Meadows Golf Professional Andy Hite has been named the top merchandiser (public course category) in the Inland Empire PGA section. Hite, an Inland Empire PGA member since 1992, is in his 12th season as PGA professional in Colville and at Dominion Meadows. The honor is accorded annually by a vote of Inland Empire PGA professionals. Hite says he thoroughly enjoys the retail sales aspect of the golf business. His Just Rip It pro shop at Dominion Meadows is annually one of the best stocked anywhere in the region. “I enjoy it,” Hite says as he regrips clubs for a DM golfer. “I come from a grocery store background, so I’m not afraid to sell things.” Hite admits that it can be tricky buying for a small market—or for any market, for that matter. “You have to buy right and sell right and you have to take care of your people,” he says. “And it helps to have a rapport with your (equipment) reps. I’ve got a couple of reps in particular that take care of me…that enables me to take away a little of the risk.” The personable Hite knows the business, his equipment reps and local golfers. “I am grateful for a real loyal customer base,” Hite adds. “My people really support me and I have good relationships with my reps. “When it comes to buying golf clubs, I want my customers to be comfortable (with their purchases). I think it’s important that you let them make their own choices…that can mean getting out on the course or the range and testing the equipment first.”